John Frieda
In 1976 John Frida opened his first salon in London on new Cavendish street and today his company has reached an impressive scale. Over several decades a small business has grown into a large company that is trusted by plenty of stylists and stars from all over the world.

John Frieda brand experts create revolutionary hair care products designed to reveal the potential of each hairstyle. John Frieda is the winner of more than 120 different awards. Thus, this brand is considered as a global authority in beauty industry.
- Brilliant Brunette
- Detox & Repair
- Frizz Ease
- PROfiller+
- Sheer Blonde
- Volume Lift
- Blonde Toners
- Blonde+ Repair System
Brilliant Brunette
Dark hair prone to fading requires constant support. Products of this series are aimed to moisturize hair and maintain color depth.

Detox & Repair
A series of hair treatment products based on nutritious avocado oil and green tea, contains vitamins A, B and E, as well as antioxidants that help restore and moisturize hair.

Frizz Ease
Frizz Ease products will help you make your hair perfectly straight and smooth, as if you have just come from the salon. The range contains ingredients, which smooth the cuticle, enhance hair shine and comprehensively solve the problem of frizzy hair.

PROfiller+
The perfect solution for fine hair from John Frieda. Infused with biotin and hyaluronic acid, the formula instantly boosts hair thickness, leaving it stronger and fuller after just one use.

Sheer Blonde
The perfect solution for blondes from John Frieda. Formula includes natural brightening complex. As well, delicate composition of the product line allows you to use these products for daily care.

Volume Lift
Developed based on the results of innovative research, the series contains a special formula that will lift each hair at the root, fixing the volume. The shape of the hairstyle is preserved for a long time while the styling looks natural. You will be surprised how lush your hair will become.

Blonde Toners
Developed to preserve salon-fresh vibrancy between colorings.
The 3-shade tone-perfecting range refreshes and enhances cool, warm, or neutral blonde tones.
Enriched with a protein-peptide complex to strengthen and boost hair elasticity.
Achieve softer, shinier hair in just 5 minutes.
Free from ammonia, peroxide, and silicones. Vegan-friendly formula.

Blonde+ Repair System
A 3-step system — pre-shampoo treatment, shampoo, and conditioner — designed to deeply repair and strengthen lightened hair.
Powered by Bond Building Plex technology, it rebuilds broken hair bonds, reduces breakage by up to 2x* after just one use, and helps protect against future damage.
Leaves hair softer, shinier, and visibly healthier.
*When used as a system with shampoo and conditioner.
Vegan formula. Free from parabens, phthalates, and secondary packaging.
Dark hair prone to fading requires constant support. Products of this series are aimed to moisturize hair and maintain color depth.

A series of hair treatment products based on nutritious avocado oil and green tea, contains vitamins A, B and E, as well as antioxidants that help restore and moisturize hair.

Frizz Ease products will help you make your hair perfectly straight and smooth, as if you have just come from the salon. The range contains ingredients, which smooth the cuticle, enhance hair shine and comprehensively solve the problem of frizzy hair.

The perfect solution for fine hair from John Frieda. Infused with biotin and hyaluronic acid, the formula instantly boosts hair thickness, leaving it stronger and fuller after just one use.

The perfect solution for blondes from John Frieda. Formula includes natural brightening complex. As well, delicate composition of the product line allows you to use these products for daily care.

Developed based on the results of innovative research, the series contains a special formula that will lift each hair at the root, fixing the volume. The shape of the hairstyle is preserved for a long time while the styling looks natural. You will be surprised how lush your hair will become.

Developed to preserve salon-fresh vibrancy between colorings.
The 3-shade tone-perfecting range refreshes and enhances cool, warm, or neutral blonde tones.
Enriched with a protein-peptide complex to strengthen and boost hair elasticity.
Achieve softer, shinier hair in just 5 minutes.
Free from ammonia, peroxide, and silicones. Vegan-friendly formula.

A 3-step system — pre-shampoo treatment, shampoo, and conditioner — designed to deeply repair and strengthen lightened hair.
Powered by Bond Building Plex technology, it rebuilds broken hair bonds, reduces breakage by up to 2x* after just one use, and helps protect against future damage.
Leaves hair softer, shinier, and visibly healthier.
*When used as a system with shampoo and conditioner.
Vegan formula. Free from parabens, phthalates, and secondary packaging.