JOICO
JOICO is a global leader in professional hair care. For more than 40 years JOICO has been offering not just the products of exceptional quality, but outstanding hair care solutions, specially tailored for every hair type.
JOICO’s mission is to spread the Joi of Healthy Hair to every stylist and client, making for a more beautiful world. This American brand is constantly innovating and presenting revolutionary solutions that allow achieving natural hair beauty.
- Hair Care
- Styling
- Hair Color
Hair Care
There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. JOICO has a name for this remarkable energy. It is called “Joi”.
JOICO’s innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. The joi extends beyond product to the global salon community, which the company has supported for over 40 years and will for many more years to come. “The joi of healthy hair” is company’s promise and our commitment.
Styling
Style and substance? It’s the only way JOICO knows! The brand’s Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on.
Hair Color
With expert advice and an unparalleled collection of innovative color, JOICO delivers healthy-looking, shiny, vibrant hair in every hue — from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds. Discover the path that’s perfect for you.
There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. JOICO has a name for this remarkable energy. It is called “Joi”.
JOICO’s innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. The joi extends beyond product to the global salon community, which the company has supported for over 40 years and will for many more years to come. “The joi of healthy hair” is company’s promise and our commitment.
Style and substance? It’s the only way JOICO knows! The brand’s Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on.
With expert advice and an unparalleled collection of innovative color, JOICO delivers healthy-looking, shiny, vibrant hair in every hue — from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds. Discover the path that’s perfect for you.