From the very beginning of its journey, Alterna has been a global quality trendsetter in the industry of luxury hair care products. In 1997 Alterna pioneered in introducing enzyme therapy in hair care products, a technology previously used only in facial care. A unique combination of essential components and specific enzymes help maintain vitality and health of one’s hair.
The desire to offer products of exceptional quality made Alterna use only pure, natural ingredients, like organic bamboo and pure caviar extract, and leave out sulfates, parabens, phthalates and gluten. The company has a good reason to be considered an industry leader — it not only meets the needs of those who care about the beauty of their hair, but is always a step ahead, offering “Alterna-tive” products without harsh and harmful chemicals.